Faith & Blue
Building Bridges to More Engaged Communities
Faith & Blue is an initiative focused on connecting the community and law enforcement via houses of worship. They learned about Grain & Mortar through our work with Coffee with a Cop and reached out for help crafting their brand and designing and developing a website.
The Faith & Blue brand required a strategy that accounted for the current initiative but also provided flexibility for the future, as the Faith & Blue team’s 5- and 10-year plans aim at expanding beyond faith organizations to other community organizations that can further reach community members. The logo relies on a bird carrying laurel to hearken to peace, hope, and many faiths and ties in law enforcement with use of the blues and again the laurel. While the text currently states “Faith & Blue,” in the future it can be modified to “Community & Blue” or more comprehensive verbiage as their initiative expands.
Scope
- Strategy
- Branding
- Print Collateral
- Illustration
- Asset Creation
- Web Design
- Web Development
Building on the brand, we created collateral materials for their first major event: Faith & Blue Weekend 2020. The event consists of one weekend in October for houses of worship / law enforcement agencies around the country to plan and host a variety of activities to bring the community together in positive ways. The collateral included t-shirts, postcards, an editable poster, banner, and a toolkit to help houses of worship or law enforcement agencies set up and host their activities.
The culminating work on Faith & Blue’s brand was a website that functioned as an informational site introducing people to the initiative, a gathering spot for houses of worship / law enforcement agencies looking to host an event, a resource collection for marketing materials for promoting events, and an event lookup to find local activities to participate in for community members. Every feature of site is fully editable by the Faith & Blue team and provides them opportunities to expand as their plans expand.
One unique feature is the event flow. Houses of worship / law enforcement agencies submit a form indicating their interest. From there, they are contacted by the Faith & Blue team to help identify what is needed for an event. The Faith & Blue team works with the event host contact in initial planning for the event, gathering this information in a Google spreadsheet. The Google spreadsheet updates directly to the website, populating the content needed for the event lookup. This allows for multiple Faith & Blue team members to work on gathering information and updating quickly and easily without needing multiple WordPress users.
