Vital Strategies
Health Epidemic Prevention and Awareness
Vital Strategies partners with governments to rapidly design and implement public health initiatives. With their latest initiative, PreventEpidemics.org, they sought a creative partner who could take on the challenge of displaying large amounts of data in a clear, concise way for a world-wide audience ranging from top-ranking government officials to the general population, high to basic education levels, already involved to desiring to act.
Beginning with branding, we worked on an overarching brand for the Prevent Epidemics initiative as well as two subbrands for an award they give out (Ready Prize) and their success stories (Insights). All three brandmarks utilize the red to green color progression mimicking the colors assigned to each country’s readiness (not ready through ready) and included circles, a direct reflection of how the readiness percentage displays on the site. Each uses a individual elements to compose an overall geometric shape, tying the marks together in one cohesive family.
We designed and developed a site that is highly automated with maps, scores, and coloring changes dependent on data from just one easy-to-update spreadsheet. The site quickly identifies a country’s preparedness score, next steps, and status; pulls API feeds for current outbreak news; and drives users to take action in a way that is customized by country and preparedness status. Lastly, we created an onboarding guide to ensure this first-of-its-kind site gives new users a clear idea of the site’s purpose, how it works, and what they should know before browsing.
“Grain and Mortar is a pleasure to work with. They not only excelled at designing a beautiful website for our program, they were true thought partners who helped us conceive and execute a website that is making a real difference in the world. They flawlessly integrated multiple data sources, were immediately responsive to our many questions, and served as a steady hand as the project’s goals and objectives changed. We’re thrilled to be working with them again on phase two of PreventEpidemics.org!” Erin Sykes, Vital Strategies / Prevent Epidemics
