As a lucky happenstance, an unsuccessful printing project led to a great idea for Inclosed Letterpress: Charmlets. These small gifts allow customers to pick five charms, a Charmpad, and a beautiful notecard to send to their friends. The Charmlet team hand writes the messages and sends them off as a surprise gift for the unsuspecting recipient. As a fairly new branch of Inclosed Letterpress’s business, the Inclosed team approached us to help with branding, packaging, and an ecommerce website.
For the branding we created an icon and wordmark for the Charmlet brand as well as a wordmark for Charmpad, the notepads that come with the Charmlet package. We also had a lot of fun developing a cheerful color palette with eight colors and a playful pattern composed of charms for a texture element. The packaging utilized many of these elements with the bright color palette surfacing in the typography as well as the notecard and pen coloring and the pattern used as the box seal and interior printing.
The website clearly and colorfully directs a user in selecting and purchasing one or more Charmlets for friends and family. During the branding, we established a bright photography direction that is interspersed on the site with color blocks, icons following the style of the charms themselves, and the charm texture pattern. To add a bit of excitement and delight to the website, we animated the Charmlet icon into a confetti bomb. The ecommerce portion of the site is a custom-built, easy-to-use product build experience that cleverly displays the user’s selections at checkout.