Catalyst Brewing Co.
Great Beer, One Experiment at a Time
Formerly known as 5168 Brewing, Catalyst Brewing is a local Omaha brewery that likes to experiment with flavor combinations as they explore their passion for the art and science of brewing. They reached out to us to help with updating their branding and packaging. A relatively new brewery, they were struggling to find a unified brand. They had elements from several varying themes running through their marketing but couldn’t land on one overall brand position.
After meeting with the owner and listening to the story behind the brewery, it quickly became apparent to us that part of the overarching struggle was the name. Taking a chance, we suggested a name change and found the owner willing to take the leap. They settled on Catalyst Brewing.
Scope
- Strategy
- Branding
- Print Collateral
- Illustration
We created a primary wordmark, slim logo, and full logo set for the beer line then applied them to crowler and tap handle designs for an initial run of six beers as well as a universal keg design. To add versatility to the brand, we created a secondary logo set with two badge variations and a graphic element. Whimsical copy and bright colors added interest and vibrance.
Rounding out the project were four hat designs and four T-shirt designs utilizing elements from the primary and secondary logo sets as well as apparel-only wordmark, icon, and seal elements that can be embroidered easily.
“Working with Grain and Mortar has been a wonderful experience. Their ability to take what was at the core of our brand, and represent it through graphics and media was amazing and more importantly, true to our message.” Charlie Yin, Owner of Local Beer Patio Kitchen and Catalyst Brewing Co.
