In-house marketing teams often feel the need to go outside their walls to find an additional boost of help, whether it’s to find a new perspective or when the hours are short and tasks are high. Hudl, a sports technology company, reached out for help establishing a creative direction for an upcoming conference. They were looking to modernize their conference visuals, which needed to be used for digital and print, with static and animated components. Hudl needed to adhere to company branding, jump off from the past conference visual language, and create an updated look that would allow for flexibility with this conference and potential future events. And last but not least, it needed to partner smoothly with their product design, which was being designed internally at the same time as this project. A tall order.