FBN began as a network of farmers seeking to share precision farming data with one another to help individual farmers make better decisions on seeds and agronomics. The network has since grown to include grain marketing, financial, and insurance services as well. The effectiveness of their network increases with each farmer added as this creates a larger data source.

The FBN team reached out for help redefining their brand mark and creating a strategy for displaying the supplemental sub-brand services and products on their website, key needs that would help them reach more farmers.