Big Omaha 2016

Get Weird / Think Big

With an annual conference, there is a balance needed to keep the brand alive but feeling fresh, especially for repeat attendees. Big Omaha has been a fun task in this aspect. After solidifying the Nebraska-shaped conference wordmark and cow silhouette in 2015 as the standard, defining elements, that left the field wide open for how to express the conference in regard to color, texture, and implementation. The 2016 conference visual theme played with bright colors, geometric shapes, squiggles, do-dads, and warped line patterns. What better way to describe a conference with strong tech and entrepreneurial roots than with this mix of elements? A twist to the known and innovation based off basics.