Kinkaider, a farm brewery based in Broken Bow, Nebraska, celebrates lone wolves, risk takers, and anyone battling the odds. As they prepared to launch five new beers, they reached out for help building a brand that represented their rural roots and their craft beer-savvy.
The company brand needed to be able to stand out among a crowd of other labels while also providing each brew with a unique look. Pulling in local legends and turn-of-the-20th-century visual inspiration, we took an illustrative route to provide a timeless style and craft a story along with a beer.
“G&M has been fantastic to work with!! They do world-class work. We are very proud of our product and we really wanted to showcase it in a package we can be proud of as well. G&M took us through every step to ensure we came out with something that would not only compliment our beer, but make us truly stand out in a very crowded market. We couldn’t be more pleased with the outcome.”
– Cody Schmick, Kinkaider Brewing Company