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Matcha tea is pure, simple, and traditional. Matcha Kari’s mission is about bringing great tea to consumers along with an education component. With these in mind, the logo and packaging for the tea canisters, pouches, and kits required a balance of information and clean design, requirements and brand continuity, function and style.
We focused on bright and open qualities in the package design. With their canisters, we focused special attention on cultivating the educational component and reflecting Matcha Kari’s positive, welcoming culture. With a surprise thank you note and a brief, illustrated brochure walking a consumer through the steps to properly prepare the perfect cup of matcha, consumers get a sense of the company’s values and goals as well as a tie back to the ecommerce site’s learning page.
“When we started this project over a year ago we had a general concept of how we wanted our brand to look and feel. Our teas are beautiful and the story of tea is fascinating. We wanted to create branding that was not only amazing looking but branding that honors our teas in a clean, sophisticated and modern way. Grain and Mortar took this challenge and exceeded our expectations. They were instrumental throughout the entire build process. Working with Grain and Mortar was truly educational from start to finish! Honestly, it would have been a much more monumental project without the creativity, guidance, professionalism and tenacity of the G&M team.” – André Fasciola, Matcha Kari