Barnato
Drink Well, Play Loud
Barnato Lounge connects a Bentley car dealership with a bar, music venue, and speakeasy all wrapped in one. The owners came to us early in the build out to assist them in creating a new brand that felt luxurious enough to sit beside a Bentley. They were looking for a sophisticated brand that lent itself to the car theme established by their name (Woolf Barnato made Bentley cars popular with his racing) and worked with multiple applications throughout their facility and materials.
We crafted a set of six brand pieces utilizing wordmarks, icons, taglines, and seals, all inspired by the 1920s and 30s, with an illustrated figure holding a “B” in car emblem-style for the icon. Barnato’s speakeasy, Green Room, features an icon + wordmark logo in a masquerade ball mask style, nodding to the secrecy of the speakeasy.
Scope
- Strategy
- Branding
- Print Collateral
- Signage
- Illustration
- Photo / Video Art Direction
- Environmental Design
- Web Design
- Web Development
Our work with environmental design included work on exterior brand and directional signage, door graphics, and event marquee signage. These items played off the feel of the 1920s speakeasy vibe as well as the sophistication of the fancy cars next door.
Building off the brand materials, we pulled in graphic elements to Barnato’s website with a subdued yet mature color palette that allowed the stunning location photography and videography to shine. The speakeasy is not only hidden in the physical space, but we also found a creative way to hide it on the website, creating a bit of intrigue. A simple hover over Barnato’s logo briefly reveals the speakeasy’s logo. Clicking on it will bring a user to a sneak peek of the location through a photo overlay of the logo. The site development also included connecting to Barnato’s third-party event ticketing and event request platforms, giving ownership and staff a seamless backend workflow.
