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Volk Fi is a startup company with the belief that when wireless is intelligently applied, the whole world can have an affordable, reliable network. Volk came to us looking to solidify a branding strategy that spoke to both the overarching company and current products as well as provided guidance for future products. We established a logo system, then moved into the complex task of explaining a new concept in networking and cell phone carrier services.
With the visual brand, we took our inspiration from the 80s when the technology we love today was in its infancy. We aimed to capture the excitement of the new possibilities it opened through a nostalgic look while also modernizing it enough to fit a forward-looking company. Logos for Volk Fi and Volk1 feature rounded, bold lettering with a gradient treatment on the text pairing with “Volk”. An an additional supporting element is a set of three equally spaced lines indicating the power of a long-range scalable network that has a subtle glow that changes to a stronger color when meeting or overlapping.
The next challenge came with people’s preconceived notion of how network carriers work, which Volk is turning on its head. We had the task of explaining how this new approach is better in a way that could be universally understood. Through updating copy and creating supporting visuals, we created a how it works page to walk a consumer step-by-step through how the technology would benefit them. The site pairs Volk’s vision of affordable internet access for everyone with product information for their new type of phone and network.