For Impact helps nonprofits and social entrepreneurs put their best feet forward in fundraising by focusing on telling the story of their impact.

The For Impact strategy focuses on four key areas: story, team, funding, and culture. Through their training sessions and online learning library, each of these points has traditionally been represented by its own bright color. With such strong brand equity behind this, we wanted to pay homage to these colors but modernize them. The brand symbol we created uses a gradient treatment of updated versions of the original colors and overlays it on a four-cog gear, with one cog representing each area.