For Impact
Helping Nonprofits and Social Entrepreneurs Make a Difference
For Impact helps nonprofits and social entrepreneurs put their best feet forward in fundraising by focusing on telling the story of their impact.
The For Impact strategy focuses on four key areas: story, team, funding, and culture. Through their training sessions and online learning library, each of these points has traditionally been represented by its own bright color. With such strong brand equity behind this, we wanted to pay homage to these colors but modernize them. The brand symbol we created uses a gradient treatment of updated versions of the original colors and overlays it on a four-cog gear, with one cog representing each area.
These colors thread their way through the site graphics, bringing visual interest with a nod to For Impact’s history. Their old site focused on a handwritten style that included a custom font built around the founder’s handwriting, highlighter treatment to text, and handwriting on napkins that was reflective of the scrappy attitude and history of the company.
We elevated the brand to a more polished look but retained the highlighter treatment and created a few hand-drawn arrows, circles, and graphics to tie the new look and the old together. The new site utilizes modules that allow the client to build, edit, and arrange content easily and brings more focus to the company’s clients and their successes, the true win for For Impact.
“We were looking for a team that could breathe the vitality, aspiration, and fun of a B2C brand into our B2B business. We needed a new visual language that stirred our team and spoke to potential new hires. Grain and Mortar achieved this with great effect! We're incredibly pleased and proud of the results and the return-on-investment we've seen in a short time already.” Nick Fellers, President The Suddes Group | For Impact
