Millwork Commons

A Community of Innovative People and Enterprises

In what was once a booming industrial area of north Omaha known for innovation, the Millwork Commons neighborhood is paying homage to the past by re-imaging the area as an innovation hub for tech, art, design, and community growth. The developing neighborhood is home to independent businesses, apartments, and public spaces strengthened by inclusiveness. With a goal to build a distinguishing brand for the neighborhood, the lead developers approached us to help craft a brand that was vibrant yet flexible enough to partner with the incoming businesses.

Our engagement began by defining a brand vision for the neighborhood. After meeting with various stakeholders, we helped the team capture and articulate the brand pillars, direction, and vision for the neighborhood, successfully laying the foundation for a broad system Millwork Commons could grow with. From there, we crafted a versatile one-color wordmark that was adaptable for pairing with other partner logos, brand applications, and color variations from the neighborhood’s vibrant six-color palette.

Scope

Strategy
Branding
Print Collateral
Signage
Illustration
Asset Creation
Environmental Design
Web Design
Web Development

millworkcommons.com

We began with a basic site to cast the vision for the neighborhood and provide a map to highlight the current, in progress, and future buildings. The news and events sections gave users a way to follow along and be part of the initiative. Over the years, we’ve worked to expand the website as the neighborhood has grown.

The site now includes information on each of the buildings in the neighborhood as well as an ever changing tenant directory. Users can explore the businesses and organizations, food and drink options, and shopping opportunities all in one place, and find other ways to get involved with the expanded Events section. And for those looking to make Millwork Commons home, they’ll easily find leasing information for both apartments and office space.