Truly Financial is the brainchild of two small-business owners frustrated with traditional banking. They wanted to build a banking system specifically for small businesses, not simply take a big business model and attempt to adapt it to small businesses. Their team approached us as they were developing their global banking product, and we partnered with them to craft a site that introduced the new product, guided users to understand the significant difference in their approach, and provided them with room for growth as they quickly moved from start-up to global banking player.