In order to test the market with industry-focused stickers, Facebook asked us to create 10 illustrated sticker packs, which were to be used by followers of video content creators and producers in specific industry channels. The process began with researching content creators to extract commonly used phrases and themes specific to each industry channel and distilling them into “sentiments,” such as “beast mode,” or “spill the tea.” Each sticker pack was illustrated as a cohesive unit, maintaining a purposeful look and feel in each individual pack.