As Google began expanding into the world of virtual reality, they saw a need for improving the user experience for the Google Cardboard website. With the goal of Cardboard being a simplified, low-cost system, directions for using the product needed to be just as simple and easy to use.
We focused on streamlining the site, adding diagrams to allow for any user level to understand, reordering forms to focus on an intuitive use, and humanizing the process. The results of this highly collaborative project with Google’s Cardboard team were a site that increased in functionality and provided users a simple and easy user experience.
