Lattice approached us to help explain their machine-learning system that culls structured data from dark data in order to feed A.I. devices.
Lattice came to us needing a website that would convey the complexity of their product, with the goal of marketing themselves to large tech companies and academia as a feeder system for machine learning, knowledge base construction, and natural language processing.
Through simple illustrations supporting the streamlined text, we were able to help Lattice convey the complex concept of their product in an easily digestible way. Through photography and videography direction, we captured and highlighted the company culture and brought a face to the data. During the course of the website soft launch, however, Apple acquired Lattice for $200M, and the website was never formally launched.
- Web Design
- Web Development
- Motion Video