Hudl provides software tools aimed at helping athletic teams, coaches, and athletes from youth clubs all the way to the pros improve their games. With a collection of products already offering game analysis, recruitment aids, statistics, and more, Hudl added HudlTV to their collection, allowing fans to stay connected with easy-to-use live streaming tools. This new addition moved Hudl’s B2B focus to include B2C efforts.
We strategized closely with Hudl and then set out to create a brand mark and comprehensive brand guide. For the brandmark, we needed to utilize the Hudl logo and parent brand colors while also quickly getting the new product its own recognition. Equally as important was the app and social icon where the vast majority of Hudl’s users would be seeing the HudlTV brand.
