Stories Coffee Co.
Coffee with a Heart
What started as a small but beloved coffeehouse and bakery grew to several locations and a roastery under new ownership. The owners reached out to bring a new perspective to the original brand, always building on a strong sense of community. One of our first steps was establishing a tagline — People. Love. Coffee. — which was a fun way to talk about their individual focuses while pulling it together in an overarching statement as well.
Scope
- Strategy
- Print Collateral
- Packaging
- Signage
- Illustration
- Asset Creation
- Web Design
The existing brand was entirely black and white, creating great opportunities for contrast in the illustrations for their packaging and collateral but lacking some warmth. We brought in a muted color palette focusing on natural organic shades to bring subtle color that would not detract from the main brand and line art illustrations. The expanded color palette and the new illustration style morphed the original brand into a fresh, clean, modern approach for the new owners to make their own.
With the company’s rapid growth to now five locations plus a mobile coffee truck in just three years, the visual brand has grown and expanded to accommodate a host of branded items including product packaging for both regular and seasonal coffee, branded coffee cups, building signage, mailers, popup banners, vehicle wraps, a website, and apparel.
