Block 16
Farm to Table Street Food
Block 16 is a farm-to-table restaurant with a fast-casual meets high cuisine mentality. They offer food combinations that are a little risky, a lot of fun, and as fresh as possible. They source their food from companies that share their philosophy, as well as their own family farm, so it’s no wonder they make some of the best food in the country. (James Beard certainly thinks so.)
We fused the owner’s story, personality, and love of food throughout the site in a near visual overload that inspires a necessary visit to the restaurant to try it all out. Our primary goal was to create such intense desire for their delicious food that you feel physical pain that can only be relieved by a croque garçon and a side of gangsta fries.
Scope
- Brand Update
- Illustration
- Web Design
- Web Development
- Photo / Video Art Direction
We concepted and art directed a flat-lay video of the table. No plates or napkins, thank you very much. The food, savory and saucy, is grabbed off the table like you know you want to, dragged through the sauce with abandon. And you’re drooling as you put on your shoes and grab your keys. The footer video is a tantalizing loop of a burger cooking on a hot grill, shimmering as it calls your name.
In addition to the eye candy, we created a few automations into the website that would allow the staff to focus on their craft instead of answering questions. Block 16’s hours and specials vary, so with a few innovations, we built functionality that automates the answers to the common questions of ‘Are you open?’ and ‘What’s the daily special?’
Don’t forget to check out the hamburger menu. 😉
