Rabbet is a real estate software company with two products.

Rabbet Development is real estate development management software for owners, developers, and asset managers. It brings budgets, anticipated costs, draw schedules, and funding sources together across every phase of development, so teams always know where every project stands, answer questions without chasing information, and spot financial changes before they become project problems.

Rabbet Construction Lending is construction loan management software for banks, credit unions, and private lenders. It brings loan administration, documentation, draw review, and portfolio reporting into one system, so lending policies are applied consistently, portfolio risk is visible as projects evolve, and every funding decision is backed by the evidence required to move money.

They came to us on the brink of a rebranding and name change to design a flexible site that spoke to both construction lenders and real estate developers to introduce a smarter, faster way for the two to work together. With this new software as a service, our first goal was to explain how the product works to an industry who has dealt with a slow, stagnant process for years.

With the branding already established, we jumped into the website build process: flowchart, wireframes, design and development. A personal understanding of the pains of the construction lending process allowed us to easily see the value of this service and gave us key insight into which features and benefits to highlight through illustration. The new site gave Rabbet a boldness and clarity around their service offerings and confidence in their new brand.