Rabbet is a construction finance platform that uses machine learning to intelligently parse construction and lending documents to fund construction projects faster and easier.
They came to us on the brink of a rebranding and name change to design a flexible site that spoke to both construction lenders and real estate developers to introduce a smarter, faster way for the two to work together. With this new software as a service, our first goal was to explain how the product works to an industry who has dealt with a slow, stagnant process for years.
With the branding already established, we jumped into the website build process: flowchart, wireframes, design and development. A personal understanding of the pains of the construction lending process allowed us to easily see the value of this service and gave us key insight into which features and benefits to highlight through illustration. The new site gave Rabbet a boldness and clarity around their service offerings and confidence in their new brand.
