University of Nebraska

One University. Four Campuses. One Nebraska.

Our work with the University of Nebraska began when the university system president wanted to change his annual holiday greetings from a small-audience card to a statewide ad in which he would thank the people of Nebraska for their support.

Accompanying the ad would be a landing page reiterating the message in a digital medium and a social media campaign. Our ad design focused on all four branches of the university system and used illustrations to highlight the diverse opportunities it provides for the state. The landing page and social campaign replicated the look and information and greatly expanded the president’s reach for his year-end thank you.

Scope

Strategy
Print Collateral
Illustration
Web Design
Web Development
Motion Video

University of Nebraska thank-you ad with “Grateful” script inside a state outline, framed by red and mint illustrations of Nebraska life.

Building on the success of our work on the holiday campaign, the university’s marketing team then reached out about an education campaign geared toward reminding the state’s population that the university has four campuses, not just the one most recognized due to the prowess of their sports teams. These four campuses provide their communities and the state with individual opportunities — a land-grant research university, an academic medical center, a metropolitan university serving urban areas, and a rural university focused on undergraduate research. The campaign included three animated videos ranging from 60 to 90 seconds in length, web banner graphics, and social media graphics.