Our work with the University of Nebraska began when the university system president wanted to change his annual holiday greetings from a small-audience card to a statewide ad in which he would thank the people of Nebraska for their support.

Accompanying the ad would be a landing page reiterating the message in a digital medium and a social media campaign. Our ad design focused on all four branches of the university system and used illustrations to highlight the diverse opportunities it provides for the state. The landing page and social campaign replicated the look and information and greatly expanded the president’s reach for his year-end thank you.