Support Your Shelter
After reading that one of our local homeless shelters was in desperate need of basic supplies, we decided to use our creative abilities to bring awareness and encourage donations. We shared the video via social media using the hashtag #SupportYourShelter and then emailed homeless shelters across the country to let them know they could use the video for their own purposes. No strings attached.
Humanizing a National Concern
Initially, our audience was limited to our own friends and family. But we soon decided we wanted the reach to be more expansive. We wrote a script that could be relevant to any city. We aimed to be compelling enough to inspire action and appeal on behalf of any shelter, in any town.
Anything but Standard
We cross-referenced wish lists from shelters across the country. Then made custom illustrations of the 10 items in need by most homeless shelters.
Transforming the Common
Our visual concept centered around a cardboard box that appears in various forms in nearly every frame. The box morphs into key elements throughout the video — as the homeless man’s “shelter,” as the box donated items are stored in, and as the homeless shelter itself.