Cognito Therapeutics is an early-stage medical device company focused on developing device-based therapies to treat neurodegenerative diseases, including Alzheimer’s disease. They came to us looking for branding that carefully tread the line between scientific and everyday approachable. They wanted a brand that conveyed the legitimacy of their company but was not overly complicated or scary; something reflective of their noninvasive approach.
Working with their existing color palette, we played off the notion that Cognito’s devices worked within the brain. The silhouette and C-shaped monogram pair together to illustration the device cleaning plaque from the brain and tying in with the company name. We worked with Cognito to establish their brand, which we implemented in the redesign and development of their website.