Defy


Defy Media creates, distributes, and owns millennial-focused digital content. The company was created through a merger of a female-focused brand — Alloy Digital — and a male-focused brand — Break Media.

Branding

The Evolution of a Logo

Defy realized the branding for their new company required an objective, outside perspective. Grain & Mortar partnered with Defy to create a new logo to represent the company going forward. Our exploration included everything from color to digital and print executions.