Grain & Mortar developed a full suite of brand and digital tools to launch Beep, a product that allows users to control any type of speaker from their phones.
Amplifying a Brand
Beep brings music into people’s lives using leading technology and high-quality construction. The product connects “old” technology (boom boxes, speakers, receivers) with new technology (iPhones, tablets). Our goal was to transform their existing brand to convey the product’s quality construction and the sense of fun that music brings to life. Our take on the Beep mark features rounded lettering to mimic the hardware’s rounded dial. The sound bars represent the idea of “turning up the volume” or amplifying your lifestyle. And the intentionally disconnected letters allude to the notion of being simultaneously connected to your old technology and disconnected through wireless control.