BarCamp Omaha 2014
No Speakers, No Schedule, No Problem
BarCamp is an “un-conference” with no set speaker list or schedule. Rather, it provides entrepreneurs, creatives, tech-types, and anyone else that is excited to talk about what they love a chance to network, learn something new, and communicate about their passions. We created a full suite of creative work — from T-shirts to website — for Omaha’s 2014 BarCamp event.
Oops, Is Our Passion for Illustration Showing?
We crafted whimsical illustrations with a vintage feel to bring our camping theme to life. Texturing added dimension and helped us achieve a rich, worn, and unique look.
Setting the Tone for a Creative Experience
For BarCamp 2014 we embraced the “camp” notion by exploring a nostalgic state park vibe. The visual wonderland of wildlife and landscapes provided a treasure trove of inspiration that started with illustrations and eventually led to the application of the brand online and in event materials.
Bird Hunt Game
Does an un-conference website need a video game? Maybe not, but we decided to have a little fun using custom illustrations from Omaha BarCamps past and present. With a nod to one of our favorite Nintendo games, we built an in-browser video game called “Bird Hunt.”
The game was “hidden” in plain sight on the website. Our aim was to build in a little social fun by asking game players to post their scores on Twitter using #bcobirdhunt.
"The Barcamp Omaha website is just beautiful.
… [T]he thing I dig most is the illustration work that sets the tone. It promises a pretty well-organized Barcamp; quality is driven home via the visual branding."
excerpted on unmatchedstyle.com