Minorwhite Studios
Minorwhite Studios is a talented collective of photographers. We had the pleasure of helping them re-brand. Minorwhite wanted a grown up brand – a brand that could pay taxes, brush its teeth 3 times a day, and manage a 401k . As the process began, we became fascinated with the science behind photography.
We wanted to combine 3 major elements that encompass Minorwhite Studios: “The Capture of Light”, “A Digital Collective” and “Modern & Timeless. We joined these three elements to deliver their new identity. In addition, we created a monogram application and visual aids to show their work process: listen, look, and execute.
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