Strategy

Curiosity Fuels Great Creative Work

Research and Discovery

Before creative work begins, we dedicate time to understanding your business, your brand, and your vision. We document our discovery and deliver a report tailored to the project objectives that serves as a reference tool for the duration of the project and beyond.

Content Strategy

Content strategy is planning that combines information architecture, user experience, content best practices, and a sense of storytelling. This strategy delivers a multi-disciplinary road map that sets a course for success no matter how large or small the project. What are your key messages? What media will we use to deliver those messages? Our strategy includes a plan for content creation — video, illustrations, copy, photos, and more.

Communications Strategy

You have your materials, now what? We’ll help you determine when and where to direct your marketing efforts through a strategic communications plan. Whether it’s an editorial calendar or a topic list for your blog and social media engagement, we will evaluate your team’s capacity for managing and publishing content and provide you with a realistic plan to reach your communications goals.

Marketing Campaigns

Every campaign is different and deserves a unique approach with a fresh perspective. Whether it’s a hiring campaign, a special product launch or announcement, or building brand awareness, we can help you determine the best course of action for meeting your campaign goals. Come to us with your problem, and we’ll help you solve it.

Creative and Collaborative

Often clients come to us with a smart tactical plan that needs a thematic strategy. We partner with marketing teams and creative leaders to translate goals into successful, tangible results.
See an example

Trust Us, We’re Professionals

Our best work happens when we collaborate with clients who trust us as their partners in the creative strategy.

Learn how

"Grain & Mortar’s work was a huge part of Hudl's success this year.

We more than doubled our product team, and we’ve got 10 people already lined up to join us in 2015. Keep up the great work."

Matt Mueller

General Manager of Team Sports, Hudl