Branding

Great Branding Is Consistent

New or Existing Brand Development

New brands and evolving brands have different needs. Our process accommodates wherever our clients might be in the branding life cycle. Our goal is always the same — to consistently reflect the essence of a company.

Logo and Identity Design

Research leads our creative process. As the shorthand for your brand, your logo must be a well-crafted, accurate representation. When concepting, we value quality over quantity. Our best work comes from honest collaboration with our clients. The combination of your industry knowledge and our design expertise ensures results that are both timeless and versatile.

Brand Guides

Consistency solidifies a brand’s power. And a brand guide ensures that no matter how your company operates, anyone can use your brand elements properly. We create guides that provide the information you need to apply brand assets consistently, such as: logo specifications and usage, colors, font and typography, icons, and image usage and style.

Naming

The name you choose for your company or product is the first step in developing your brand. We lead clients through a structured process and targeted exercises that reveal insights that inform your name and brand themes.

No Matter What Stage, We Strengthen Brands

Is your brand new, evolving, or requiring an update? We can dive deep into a specific aspect of your brand or work with you across your entire identity. Our goal is to build a cohesive experience so you can communicate your brand’s vision.

See an example

Keep Your Brand Strong with a Style Guide

Our goal is always to build a cohesive brand experience. Whether your logo or brand is new, evolving, or being overhauled, a brand style guide is essential. This guide is the primary visual source of your brand elements and helps you to consistently represent your brand.

See an example

"Grain & Mortar was essential in developing the brand identity for our company

after a high-profile merger in 2013. They were thoughtful, strategic, insightful, and efficient in their approach, and I'd work with them again in a heartbeat."

Andy Tu

Defy Media