Insights

Your English Teacher Was Right; Constructive Criticism Is Important

We thrive off feedback, but it’s vital that it be clear and concise.

“I don’t like it. I don’t know what I don’t like, but I know I don’t like it.” “I like blue but my boss likes green.” “The font doesn’t look right.”

Ever received feedback like that and just sat back and thought, ‘How do I move forward on changes?’ We’ve probably all experienced it during the course of our careers, but that doesn’t make it any easier. At Grain & Mortar, we decided to go on the offensive and show clients from the start what we consider good and poor feedback. And of course, we couldn’t resist doing it with a little animation flair.

Here are our biggest tips for providing good feedback:

  1. Thoroughly review the first time through; don’t save your comments — especially if they require changes — for another round.
  2. If multiple people are reviewing, elect one person to consolidate the feedback into one clear set.
  3. Provide feedback that presents actionable items, such as ‘Change the font from a serif to a san serif’ or ‘Increase the size of the logo.’

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