Your English Teacher Was Right; Constructive Criticism Is Important
We thrive off feedback, but it’s vital that it be clear and concise.
“I don’t like it. I don’t know what I don’t like, but I know I don’t like it.” “I like blue but my boss likes green.” “The font doesn’t look right.”
Ever received feedback like that and just sat back and thought, ‘How do I move forward on changes?’ We’ve probably all experienced it during the course of our careers, but that doesn’t make it any easier. At Grain & Mortar, we decided to go on the offensive and show clients from the start what we consider good and poor feedback. And of course, we couldn’t resist doing it with a little animation flair.
Here are our biggest tips for providing good feedback:
- Thoroughly review the first time through; don’t save your comments — especially if they require changes — for another round.
- If multiple people are reviewing, elect one person to consolidate the feedback into one clear set.
- Provide feedback that presents actionable items, such as ‘Change the font from a serif to a san serif’ or ‘Increase the size of the logo.’